The Image SEO Blog
Practical guides on how image optimization, formats, and loading behavior directly impact your search rankings.
Why Image Size Matters for SEO
Large images are one of the biggest culprits behind slow pages and poor Core Web Vitals scores. Discover how file size directly impacts your search rankings and what you can do about it.
WebP vs AVIF vs JPEG: Which Image Format Should You Use?
A practical breakdown of modern image formats — when to use each one, how much you can realistically save, and why JPEG is no longer the best default choice.
Lazy Loading & Core Web Vitals: What You Need to Know
Lazy loading can dramatically improve LCP and reduce unnecessary bandwidth — but only if you implement it correctly. Learn the right approach and common mistakes to avoid.
How to Audit Images on Your Website (Step-by-Step Guide)
A complete walkthrough for finding and fixing every image issue on any website — using Image Inspector and other free tools. Includes a checklist you can use today.